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Coffigo
A fresh take on cold coffee.

A coffee identity built around an expressive wordmark and familiar coffee cues.

IndustryFood & beverage
FocusIdentity & can packaging
DesignerAjay Roy
Published2022
Coffigo project presentation
01 / The brief

A fresh take on cold coffee.

Coffigo explores a visual identity and packaging system for cold coffee. The project brings the brand name, a coffee-bean motif and a warm brown palette together around the product.

02 / The direction

Turning the idea
into a system.

The wordmark integrates coffee-bean shapes into its rounded letterforms. A standalone bean-and-cup-like symbol carries the same idea at a smaller scale. Brown and cream connect the identity to coffee while keeping the system restrained.

On the cans, the wordmark sits above a cup illustration assembled from coffee-related motifs. The packaging mockup shows the identity working across upright, angled and horizontal views of the product.

Design commentary based on the published Behance artwork. The original project provides limited written context.

View original project on Behance

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